-Get ready for a thrilling new season of the TATA IPL! JioCinema, the official broadcaster, has recently launched its latest campaign “Sab Yahaan, Aur Kahaan!” (Everywhere Here, Where Else!) featuring the iconic cricketer MS Dhoni in an unprecedented double role.
This beautifully executed campaign grasps the rising trend of consuming live sports particularly IPL on digital platforms. Here, Dhoni plays both a grandpa and his cricket-obsessed grandson in one initial ad; comically demonstrating their shared heritage for the game even in unlikely situations. Furthermore there are two more commercials with cricketing legends Jasprit Bumrah and Kapil Dev coming out soon.
Shagun Seda, Marketing Head at JioCinema says that this campaign acknowledges significant shift towards digital sport streaming. He emphasizes that viewership was phenomenal last year as it touched 448 million on JioCinema during IPL implying its mass appeal. The tagline for this campaign, “Sab Yahaan, Aur Kahaan!” reaffirms JioCinema’s commitment to providing an inclusive viewing experience for all IPL fans without barriers.
The creative mastermind behind The Script Room’s campaign Ayappan acknowledges the creative intricacy and collaborative effort it took to bring their vision into life. In his own words, he expresses his gratitude to JioCinema for their confidence and cooperation with an assurance that fans will love the ad.
Here is what makes JioCinema stand out as the ultimate destination for experiencing TATA IPL 2024:
• Unrestricted streaming at a stunning 4K resolution.
• Different language choices including Haryanvi for the very first time
• A variety of camera angles, such as the immersive Hero Cam
• Engaging interactive features like Jeeto Dhan Dhana Dhan that viewers will find appealing
TATA IPL commences on March 22, 2024 with a much anticipated southern face-off between Chennai Super Kings led by MS Dhoni and Royal Challengers Bangalore.
So mark your calendars, get your gadgets ready and let yourselves be immersed in TATA IPL 2024 action like never before only on JioCinema – “Sab Yahaan Aur Kahaan!”
