-APS Noorpuri
-Presented by Amazon Prime and Dharma Productions, in association with Mentor Disciple Entertainment, the action thriller film is slated to hit the big screen on March 15.
Yodha, presented by Amazon Prime and Dharma Productions, in association with Mentor Disciple Entertainment, touches the sky’s limit once again, and HOW! Elevating the frenzy generated by the gravity-defying poster launch and the success of the adrenaline-fuelled teaser, the Sidharth Malhotra starrer now witnesses the first-ever trailer launch on a flight – setting a new milestone in Hindi Cinema. The power-packed trailer was unveiled mid-flight in the presence of distinguished guests from the media fraternity, who were originally en route to Ahmedabad from Mumbai to attend the press conference of Yodha. But little did they know that they were in for a mind-blowing surprise: a first-of-its-kind opportunity to watch a film’s trailer amid the sky. And what better trailer to witness unfold aboard an aircraft than one of the biggest in-flight action thrillers of 2024?
To enhance and personalise the viewing ambience, each journalist on board was provided with a tablet and a pair of headphones to immerse themselves in each beat of the trailer, crafting an epic audio-visual experience unlike any other. Besides members of the media, team Yodha, including producers Karan Johar, Apoorva Mehta, and Shashank Khaitan, along with the star cast of the film, Sidharth Malhotra, Raashii Khanna, and Disha Patani, were also present on the flight, making it an unforgettable day for everyone. The never-seen- before trailer launch – thousands of feet above the ground – finally culminated in an eventful press conference, graced by media personnel from both Mumbai and Ahmedabad.
After the roaring success of the National Award-winning film Shershaah, Yodha marks the next big collaboration between Amazon Prime, Dharma Productions, and Sidharth Malhotra. Directed by the debutant duo of Sagar Ambre and Pushkar Ojha, the high-octane action thriller film follows Arun Katyal, the commanding officer of an elite unit, Yodha Task Force, on a thrilling rescue operation. Produced by Hiroo Yash Johar, Karan Johar, Apoorva Mehta, and Shashank Khaitan, Yodha is slated for a theatrical release on March 15.
