Chandigarh, November 28: Reise Moto, a division of Mahansaria Group, on Monday announced the launch of their premium two-wheeler tyre brand ‘reise’ in India. Developed and designed to bring international quality tyres to the Indian roads, Reise is a natural extension of synergies and convergence of the strong pedigree of the Mahansaria group and its tough and rugged DNA, and Mitas’s European lineage and understanding of specialized two-wheel applications and off-road capabilities.
Reise is a German word that means “Trip”. Designed in Europe and Engineered in India, Reise is curated for the growing segment of two-wheeler customers whether on the road or off-road. With access to Mitas’ European technology, Reise Moto is bringing the widest range of technologically superior products .
Yogesh Mahansaria, Founder & MD, Reise Moto said, “Reise Moto is a result of our ingrained understanding of the Indian tyre industry, with an aim to bridge the gap in the demand for international quality range of tyres for Indian roads.”
Under the reise brand, Reise Moto has launched 26 SKUs in Phase 1 under 6 sub-brands viz. trailR, tourR, traceR & troopR for the motorcycles category and tripR and twistR for the scooters category. In motorcycles category – trailR series has been crafted for the true blue off-roader who wants to conquer every imaginable terrain, while the tourR is designed for the relaxed adventurer who wants to munch miles on the go.