CHANDIGARH: In an announcement made in Chandigarh, Shell has launched a remarkable initiative called ‘Sapne Honge Apne,’ designed to empower and uplift the mechanic community by becoming their trusted partner in fulfilling their dreams and aspirations. This purpose-led program stems from an internal survey conducted by Shell Lubricants India, which highlighted the significant role emotions play in mechanics’ motivations. The survey revealed that mechanics prioritize crucial aspects such as Amdani (upgrading their workshops), Parivaar (providing education for their children and meeting their family’s needs), Pehchaan (seeking recognition), and Hunar (enhancing their skill set). They seek brands that can genuinely support them in these areas, and Shell aims to fill this gap through their unique initiative.
Aiming to reach more than 80,000 mechanics enrolled with the Shell SHARE app, Sapne Honge Apne will support the community in India by financially empowering mechanics to achieve their dreams and strengthen their future.
Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India, said, “At Shell, we have supported and empowered India’s mechanic community in multiple ways over the years. They have been a trusted partner for Shell bringing their deep experience, irreplaceable knowledge, and strong work ethic to make every journey a success. ‘Sapne Honge Apne’ is a token of our appreciation for their efforts, and we hope this will allow them and their families to dream boldly.”
Shell Lubricants India announced the first winner of ‘Sapne Honge Apne’ initiative, Nitin Sood from Dharamshala, “I have been associated with Shell Lubricants India for the past 6-7 years and was encouraged by the team to participate. I dream of increasing my income, growing my customer base, and expanding my shop. It is my father’s dream that I take my shop to great heights and make a name for myself and my family,” Nitin said.